A website for a local physiotherapist
Jono is a local physiotherapist who was looking to grow his brand presence online and attract new clients. When he came to me, he had a logo, an Instagram page, and a linktree pointing to his booking site - but no website of his own. I designed and built him one in Framer.
Jono wanted a clean, professional website that reflected his brand and made it easy for clients to book an appointment.
The goal was simple:
After chatting with Jono about what he was looking for, I made a deliberate call to skip formal user research. The core requirements for a local health services website are well established, so we focused on getting something live quickly. Looking at local competitors and their websites, we decided that his would need:
Clients need a quick, frictionless way to book an appointment directly from the site
Jono needs a clear way for people to get in touch with any questions before committing to a booking
Site visitors need to quickly understand who Jono is and why they should trust him with their care
Site visitors need a clear overview of the treatments and services available to them
My initial plan was to design the site in Figma and publish it using Figma Sites.
So with this in mind and the requirements defined, I used Figma to put together a prototype. It was basic but offered a glimpse at the potential layout, structure, and content that the site would contain.
After designing the prototype and looking into Figma Sites a bit more, I had some reservations about its maturity as a publishing platform at the time.
That's when I came across Framer - a well renowned platform for designing websites, similar to Figma, but with a more polished publishing experience and a great library of templates to work from.
Using Framer to not only design but build Jono’s website would significantly raise the quality of the final product. Its templates come with built-in interactions and responsive layouts out of the box - things I would have had to design from scratch in Figma. Combined with a mature hosting pipeline, this meant the site could feel polished and professional without needing custom code and extra tinkering.
Once we had decided to go with Framer, I built out a draft of the website using a template as a starting point - adapting it to suit his brand and content. The result looked quite different from the initial wireframes designed in Figma, however Jono was happy with this new design direction.
The site came together across six sections, each designed to address the core needs of the website:
We had also identified the need for the website to be 'mobile first', as we found that most visitors would be reaching the website via their phone. This worked out great, since the Framer template we were using already had the 'mobile' version of the site well optimised.
IN SHORT
Easily book from any device
Read about JP Physiotherapy
View which services are offered
And if you want to get in touch…
…reach out to Jono to find out more
Jono was extremely happy with the finished site. It gave his brand the professional presence it deserved and most importantly made it easy for clients to find his business and book a consultation. He's since mentioned that he'll be looking to scale up his business in the near future, and the website has provided him with the online presence to do just that.
There's no set brief handed to you - I had to shape the direction together with the client. Learning to communicate ideas clearly, manage expectations, and keep the Jono confident throughout the process was just as important as the design work itself.
I came in with a plan (Figma Sites) and changed course when I found something better (Framer). Being open to exploring options rather than committing too early led to a noticeably better outcome for the client.
Using a Framer template let me focus on adapting it to Jono's brand, content, and audience - the things that actually matter. Not having to worry too much about setting up layouts and components made the design process way more efficient.
In hindsight, it would have been best to start using Framer from the get go, if I had known about it earlier. Having to learn a new (although familiar) did take up time, but I would say it was well worth it based on the outcome.